What You’ll Learn In Episode 278:

What is the future of sex? How is technology helping or hurting our sexual relationships? Can tech be leveraged to help us solve the problems of sexual dysfunction? In this episode, Kevin Anthony talks with Dr. Elliot Justin about the current state of both men’s and women’s sexual wellness, how he and others are using tech to improve sexual wellness, and what technologies are emerging that may or may not be good for our sex lives and human connections.

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Kevin Anthony 0:05
Welcome to the Love Lab podcast, a safe and fun place to get real and learn about sex. Whether you’re a man or woman, single or couple, this is the show for you. I am your host, Kevin Anthony, and I am here to guide you to go from good to amazing in the bedroom, and your relationships.

All right, welcome back to the Love Lab podcast. This is episode 278 and it is titled how technology is shaping the future of sexual wellness for both men and women. So if you’re watching this on YouTube, you will see that I have a guest with me today who I’ll introduce in a moment, and he is going to help us kind of go through the current technology and how we can utilize technology, really to benefit sexual wellness for both men and women. Now, I did an episode quite a while back, Celine and I did an episode on how technology was ruining your sex life. But we weren’t focusing on this type of technology, we were focusing on how people were letting their phones distract them and not connecting with each other and that sort of thing. So today’s technology discussion is going to be completely different from that one. So if you’re like, oh, yeah, I heard you guys do that episode. Nope. This is a completely different episode where we are going to be talking about how we can leverage technology to help us either fix problems that we have with our sexual wellness or enhance our sexual wellness. So I think it’s going to be a really interesting discussion. It’s some technologies and things that we have not talked about on this show before.

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Okay, so my guest today is Elliot just an M D, F A C E P I don’t even know what that is you can tell us in a moment. He is the CEO and founder of Firm Tech, the first sex tech company dedicated to improving men’s erectile fitness. And we are of course going to talk a lot about firm tech as the show goes on. But not specifically about that. So welcome, Dr. Elliot Justin.

Dr. Elliot Justin 3:14
Thank you, good to be here. And that stands for a fellow of the American College of Emergency Physicians. And I can tell you as a British medicine doctor, there are few emergencies short of a heart attack or stroke that concern a man like the limp dick.

Kevin Anthony 3:27
Yes, that is very, very true. Okay, so today’s discussion really revolves around, you know, sexual wellness, and the future of sexual wellness. And before we really get into the future, I really want to talk a little bit about the current scope. So I’m wondering if you can give the audience some stats on the current state of sexual wellness for men and women.

Dr. Elliot Justin 3:53
Well, it’s dismal, and I would characterize it as a genuine pandemic. So at age 50, in most of the world, the incidence of erectile dysfunction is 50%. It’s almost 30% By age 20. I’m 70 by my age is 70%. And the numbers are even worse for women. What and we don’t talk about as much but there’s also a condition called female sexual dysfunction, FFS D. And why are things worse for women? Well, postmenopausal women lose their hormonal protection, and they have all the same issues that men do with diabetes, hypertension, atherosclerosis, and obesity. But premenopausal women take SSRI antidepressants, four or five times as much as much as men do, and those things are both clit and cop killers. They also take hormones. And we have women in this developed world who don’t even know what their natural sexuality is like because as a consequence.

Kevin Anthony 4:55
Yeah, that paints, as you said, a very dismal picture I guess. So you kind of started to mention it already when you were answering that. But my next question was, what are some of the modern factors that are contributing to it? And I know you mentioned, you know, different medications. But maybe if you could go a little bit deeper into what are the things currently in our modern world that are really contributing to this sexual dysfunction.

Dr. Elliot Justin 5:20
Well, it’s highly likely that there are significant dietary attributes, and environmental contributions to this. The medical research on the impact of nano plastic fibers upon our plan are hormones on male sperm production. I mean, the fact that sperm counts are 50%, lower than they were 20 years ago, and 70 to 80%, lower than they were in my youth. That’s just shocking. And so I think the endocrine inhibitors, like the plastics are probably more than likely not responsible. And there’s, there’s frankly, little that we can do to avoid them. They’re also you know, so the association between increased intake of processed foods and lower hormones, then there’s, but they’re both they’re also social factors. People spend, I think, people spend an enormous amount of time online and people on, you know, the feminist, especially both, I think it’s the conservative. Listen to this call. People on the conservative side of the spectrum are anti-porn. But also radical feminists want to point to point is a problem.

But it’s really shopping. I mean, people joke that that porn built the internet, and it probably did early on. But the average man who’s going to the internet, daily for porn is spending about 30 to 40 minutes looking at porn, but everyone spends an enormous amount of time shopping. So people are distracted by the media in ways that are interfering with them having relationships, people don’t know this. I mean, in my youth, people dated that people don’t date anymore. So relations between people have become much more transactional about swiping, as opposed to about developing a romantic relationship. And now it’s hard to quantify that. But certainly, people are having less sex. And I think it’s tragic because I think having sex every day is part of being happy. And my goal, my company, and my personal goal is it is better sex for everyone. And have more of it?

Kevin Anthony 7:37
Yes, I completely agree. And that is absolutely my goal for this show. And all the work that I do is well, which is why of course you are here. So you know, I really liked some of the things that you said there. Because to be honest, if you ask the average MD a question like that, you’re not likely to hear the answers that you just gave, right? You’re not likely to hear a lot of MDS talk about, you know, the plastics, and you know, all of the Xeno estrogens, phyto, estrogens, the diet, all that kind of stuff. And so I’m glad that you brought that in.

Dr. Elliot Justin 8:14
I’ve never had a doctor and I bet you’ve never had a doctor tell you about the sexual side effect of a medication that they prescribe. It’s as if sex is unimportant, and the antihypertensives. So we have an adult population over the age of 50, where 40 To 50%, of people will take an antihypertensive medication, and 50 to 20% of the population taking antidepressants, those two to an ultimate combination. They are killers of libido. I have had so many men complain to me, and women too, but I focus on the men for now, complaints about difficulties they have with Jack Ulation. As a consequence, of these medications, I know from my own personal work with our technology, we can make this objective we can actually say, Here’s my baseline, I take this medication, what’s the impact on the number of nocturnal erections I have, what the firmness of my exercise that I have during sex. So it’s my hope that by providing people with data, people will be able to treat their sexuality the way in which they would treat blood sugar or blood pressure or heart heart heart, and arrhythmias, all of which were invisible until we invented technology making them visible.

So doctors don’t make recommendations about sex and only don’t ask about sex. They don’t that doctors make recommendations about diet, exercise about compliance medications. When was the last time went to a doctor and had them say Hey, Kevin, how many times a week do you have sex? And how good is it and what’s the problem? So as a company we recommend is based upon research, we recommend people have at least sex at least twice a week and try make that a standard The standard in your life fascinates me that people can, people can go to the gym 1020 hours a week, and yet they end which is easy. You know, there’s a routine, they get into it, they see, they see they see the benefits, but they won’t plan for sex. People need sleep planning for pleasure. If your sex life sucks, they used to say, You know what, Monday, Wednesday, Friday, my partner and I are going to, we’re going to engage for maybe 10 minutes to start, and then 20 minutes and 30 minutes, we’re going to learn how to get it on and how to how to please each other people need to approach this, the way they would try to improve other parts of their health or their physical look.

Kevin Anthony 10:37
I completely 100% agree with you. And this is why I do the work that I do because I understand how important this part of people’s life actually is when it comes to their overall health and happiness in the world. So yeah, I completely agree with that. And I’ll say though, that you’re right, the doctors never asked you those questions. But given the average doctor’s knowledge on this subject, kind of glad they don’t go there. They have, they have no idea what they’re talking about in this particular topic, the majority of them I’m sure there’s a few good ones out there, you know, like yourself who know it, but the majority don’t.

Dr. Elliot Justin 11:15
I will love it. Let me tell you a joke that we have at PayPal just by I told you before we got on the show that we just have the Society for sexual society for Medicine, North America show the biggest sex urologists show in North America. So it’s held annually. One of the jokes that we have at our booth is how do you tell the difference between a gay doctor and a straight doctor? You asked one question. Can you guess?

Kevin Anthony 11:40
When was the last time you had sex?

Dr. Elliot Justin 11:45
But it’s kind of along those lines. I asked. Do you use a Cochrane, the straight doctor is like, I don’t need that they go right to male pride. The gay doctor is Yeah, last night got a better one. So the first line of therapy for a man with a D or frankly for any man who wants to improve his performance is to put a ring on because nothing beyond rockhard this Cochrane heart nothing will get a man hotter and produce more tensile gas and longer lasting orgasm. Long Lasting erection, you know that a Cochrane but the other thing that urologists don’t understand is the most common male problem is not getting it up. It’s keeping it up. And so what urologists do is they throw medication at it, we’re going to give you this PD five medication, you know, Cialis or Viagra being the most common ones, but they put my blood in the penis, but you still require stimulation. But for most men, the problem is, I’ve gotten an erection. But for whatever reason, my partner and I haven’t had sex in a while I’m anxious, I’m taking medication, I’ve had too much to drink. They’ve lost it the last time they’ve lost that confidence. And the great thing about a ring is once you’re once a man is aroused, a good ring holds blood in the penis. And then if someone says something the other person doesn’t like or if they’ve had too much to drink too much marijuana, whatever, whatever it is, it doesn’t make it makes less of a difference because the ring is going to hold the blood in.

Kevin Anthony 13:11
Yeah, you know, I want to come back to something that you’ve mentioned a couple of times, which is the medications because in the line of work I do. You know, I’ve worked with a lot of men who are experiencing erectile dysfunction. And one of the very first questions I always ask them, of course, is what medications are you on? And I’m always surprised at how many of my clients I’m not so much surprised anymore that they’re on, you know, either you know, a hypertension medication or antidepressants. That’s not what surprises me What surprises me is that they generally and this is true, the majority of the time, are completely unaware that these medicines could be affecting their ability to function sexually. And I mean, I don’t expect everybody should be an expert on everything. This is the line of work that I do. So obviously, I need to know this type of stuff, but it is something that they’re doctors putting them on and you would think that people would actually research what the potential effects are. But it comes back to your point also, which is that the doctors are obviously not telling them this.

Dr. Elliot Justin 14:14
Yeah, it’s really funny I think it’s malpractice you know when you have an I’ll give you I will you have a patient who’s depressed and you, and you kill their sexuality with just that they just get more depressed on the premature ejaculation side if you’re gonna give prescribe an SSRI like Wellbutrin or Lexapro or whatever for, you know, for premature ejaculation, and I got a guy who can’t ejaculate. Well, you really haven’t fixed the problem. You’ve actually just you’ve taken this, this relationship with this person is in and you’ve fucked with it. Excuse my language. You fuck with it because you’ve taken you’ve gone from one problem to another and I’ve also made a man dependent upon a medication. It’s, it’s wrong.

Kevin Anthony 15:06
I completely agree and you know, so there’s there’s obviously the side effects of the antidepressants. But then there’s also, you know, a point, I just want to sort of put out there for anybody who’s listening just to use your brain for a second. But if you’re on medication that is basically supposed to either thin your blood or increase, you know, the circulation, that is likely also having an effect on your ability to put blood into your penis, right?

Dr. Elliot Justin 15:36
That’s right. These medications are often synergistic. So you’re never going to have this, this, this, this, this now we’re talking about both the government and Dr. Failure, not so much a pharma failure. So I just want to make money. So they come up with a product for one indication, but they never test synergy, knowing that no, no blood pressure company is ever going to say, hey, let’s antidepressant see what happens. Or vice versa. They know though, the doctors should, if the doctors were observing the impact on their patients, and taking good histories, they would know as well. And we frankly, we rely upon the government to do research the private sector won’t do. And the government does no research. And that’s a whole other subject.

Kevin Anthony 16:22
It is it is in it. And it’s one that I would love to get into. However, it’s not really the focus of this particular episode, I really want to spend more time letting people know what alternatives there are. But you know, just know that what you’re being told, may not be the whole story. Like if you go to your doctor or your listener out there, and you’re experiencing these problems, you go to your doctor, you may not be getting all of the options available out there. And that’s that’s really the focus of this shows what other options are there, aside from that standard advice that you get? So okay, so we’ve started talking already about, you know, your device in firm tech. So let’s dive a little bit more into talking about erectile dysfunction in men. Let’s talk about what they normally prescribe for men to solve this and how what you’re developing is different in how it utilizes the technology.

Dr. Elliot Justin 17:26
Sure, well, it’s unusual today. For the doctor’s use device called the ridged scan anymore. Man goes to a doctor and says he has Edie. they’ll prescribe a medication. Although they’ll have that man fill out a subjective score. And they’ll prescribe medication use UCPD, five medications like Viagra or Cialis being the market leaders sit down to fill and to dial Philippine generic names. The problem with that approach is the subjective scoring systems are inaccurate. And at this meeting, I mentioned to you in San Diego at the beginning, just last week, we presented research that will be published in a couple of months, showing that the scores don’t relate so they were meant that these subjective scoring systems say there are men who have who don’t have a man who doesn’t have it to you who actually have a date, and we make it objective. So how do we make it objective?

We count the number of nocturnal erections. So when a urologist came to me about three years ago and said he wants to count the number of nocturnal erections, I’m gonna race physician, I said, why would you want to do that? I mean, that’s the standard and he explained to me, as a doctor, I should have known this, but I wasn’t taught this and most no doctor taught this, that the number of nocturnal erections is a leading indicator of mass cardiovascular health, meaning before him as a heart attack or stroke, a leading indicators a predictor, you don’t know that you’re at risk of a heart attack or a stroke. Unless you’re counting the number of nocturnal erections, the same thing for developing clinically significant diabetes. So being able to count the number of nocturnal erections extremely valuable for either for men who, who are who have those diseases, or as a screening test for men over the age of 45 or 50 word cardiovascular risk. So I’m confident that we were doing it from tech will become the standard of care. Right now, if I go to or you look older, you upgrade your beard. If you went to a doctor and said, Gee, I’m, I’m here for my annual physical or when I noticed my workout, I filled up my shorter breath, and they just listened with the stethoscope.

You think what the fuck is this 1880 I want to get your cardiogram I want baseline lipid lipid lipid profile. I might even want to CT engine a CT angiogram, but with a score and I want to see what my risk is right now. So we are what our reptile fitness score is, we’re providing that data. So that’s first we count the number of nocturnal erections that goes down. That’s significant, too. We asked how our device can be worn during sex. So what about care more about what’s going on at night or It’s gone on with a trial to perform? So we measure the duration of firmness erections of men trying to have sex and utilizing that data, men. And if they want to follow the healthcare providers, they can assess the impact of diseases, medications, diet, exercise, supplements, etc. On their sexual performance of relationships upon associate performance. And that this is the world’s first technology. And I’m certainly gonna get certified and I’m sure it will become the standard of care. It’d be like a sixth vital sign. And in this age of healthcare, and wearables, there’s this enormous gap in sex, what do I care more about? Is that a smart ring I saw in your hand when before?

Kevin Anthony 20:40
No, this actually isn’t a smart ring. Looks like it’s, yeah, it’s very similar in color.

Dr. Elliot Justin 20:48
But it’s aging. You know, what? To make care more about how many steps it took yesterday? Or how many calories they ingested? Oh, or, or how are they getting? And how well, is it finished working? That’s a rhetorical question, of course. So that’s, that’s so when it comes to sex tech. For me, sex tech is not about novelties. And there are a lot of cool novelties out there that are tech-based, but it’s about using tech to deliver valuable information to men about their sexual health, while at the same time helping enhance their pleasure with a better form and material for a Cochrane.

Kevin Anthony 21:27
So a couple of things that, I want to just come back to in what you said there. One of them is the risk factor thing, and that’s something that I just wanted to like, basically reiterate so that men understand. So when a client comes to me, and they’re experiencing erectile dysfunction, now, I’m not a doctor, I don’t claim to be a doctor, the very first thing I tell them is okay, especially if they’re, you know, basically Above 40 is, in conjunction with the work we’re doing, I want you to go see your doctor, and I want you to get their checkup. Why do I do that, because of exactly what you just said, which is, that this is a leading indicator of potential cardiovascular health problems. So we need to make sure that you know, that stuff is either not present before we do our work, or if it is that you’re getting the the treatment and care that you need, along with what we’re doing.

So I just kind of wanted to reiterate that point, you did bring it up. And I want to I really wanted the audience to hear that this is a leading indicator of much more serious problems. So it’s not just about, can I get it up? And can I have sex, but it is literally an indicator that you might have a larger health issue? So that was kind of the first thing that I wanted to bring up about what you just shared. And then the second thing is, and this is something we talked about a little bit in the pre-interview, too, is, we started talking about the difference between the novelty sex toy industry and your device. And so I’m wondering if you could just talk a little bit more about that. Because I really want people to understand the difference, right? Because you can go to any sex toy store and pick up a cock ring. But that’s not the same as what you have created.

Dr. Elliot Justin 23:15
Well, the tech for health is unique. And I think it is important, I want to really make your point if you don’t mind because we’ve had men using our device, who didn’t know they were diabetic, significantly diabetic, but the natural reactions were low, and they went and they went to the doctor, we’ve had at least one men that I know of, who are always having one nocturnal erection, who’s young, he was 38 years old. They went to his doctor and he had he was at a significant risk for heart attack. And he got catheterized and then up in the problem was treated and we’ve had men as young as 26 who take who are taking toxic doses of steroids to bodybuild who have yet who identified that problem that they have, they have a peanut butter problem has consequences utilizing our device, but on the conquering side, cock rings are calculated conventionally made a flange 50 is at a height silicone plastic, you have to have an erection to put them on.

So they can’t be put on hours before sex that can’t go on discreetly. You have to interrupt sexual activity and put this ring on. The rings can only be worn for about 20 or 30 minutes or they choke off the circulation because it basically a chokehold on the penis. So when Dr. James Fatality University of Utah challenged me the way of coming up with counseling camera colorations and thought about sport macaque rings, were a novelty, my wife and I would get one once or twice and play with it. And we used to say, hey, this sucks. It pinches uncomfortable. Forget it. I can use it again. And I really am. I realized I had come up with something that could be worn overnight. I didn’t want to To lock the arterial flow in, because then we wouldn’t catch any natural erections gonna be choking off the blood flow and be putting men at risk of actually damaging the penis. So we’re not gonna block the arterial flow and we’re just gonna constrain the venous return.

So instead of making the ringing out of white silicone that makes our ring out of soft elastomer, it’s I can go in here. And that’s unique. There are a couple of things that matter. I mean, I have elastomers there are lassos at the end of last summer that I think are decent products. Like, explain why think ours is better. But you know, this is me that this is a very soft elastomer. It’s comfortable. doesn’t pinch. Also, I was scratching my wife’s back, I’d say probably half the heterosexual sex in the United States. Because when a woman takes off abroad for nine months or back to be scratched because the bras are uncomfortable. I looked on the ground and I said, Oh, it’s a fucking hook. What is it? What is the bra? abrazo Rinda opens and closes women to put our bras over their heads? Let’s miss this plus bra. Let’s make a cock ring. With the hook. Now it’s safe. It’s easy. It’s easy on easy off. And there’s going to be a paper presented at the American Urologic Association. This spring, use it with 600 600 customers who are for one ring more than once for four hours, showing that there are no side effects. No no risks, no say no safety issues while wearing orange tried to create time. So they rank and put on flats it so it’s discreet, and doesn’t interrupt sexual activity. They don’t like restraints that venous return. And we also set a goal, not just choking the penis off, but it put a bit of putting pressure on the urethra north to draw out the male orgasm.

So my orgasm goes from four to seven seconds with our rings. That was about an in our study that we did internally, the average man’s erection, and ejaculation increased by 50%. That’s a better orgasm. So I was I felt that there was obviously a Cochrane problem in front of me or you know, to be solved, Kevin. But it wasn’t until this guy challenged me would come up with a cast of natural reactions I had, I just thought cockling sucks. Why use one? And now I don’t have sex without a ring. Why? Because I don’t need it. Like a straight talker. I don’t need that ring. I want it. I want to have more. I want to have a more intense experience. But also for men of my age, the data is valuable. So I’m seven years old. I you know, and I you know I have borderline high blood pressure. Fortunately, I’m Emmeline. But I want to I want my data twice a month because it’s the leading indicator. So high blood pressure is not a leading indicator of anything. It high blood pressure can be up for a multiplicity of reasons. But if you’ve never nocturnal erections is going down. Well, you’re not experiencing your usual firmness over a period of time. You’ll probably so how have I used the ring personally, but one to amuse myself. So like with my wife, 70th birthday party last week, and I had a lot to drink.

Well, my erections went from one to 10 hard to score, and my rashes went from 9.2 down to close to seven. And it was fun to see oh, well there it is this desi at the impact of alcohol. I guess I started taking a blood pressure medicine last October proc is involved with startup and my reactions on Medicaid. I’ll Dan the medication right now is Lisinopril and my erections were 15 to 20% less hard. Well, I didn’t really notice it that much. But it was it was it was affecting the UK poor it’s affecting the faster health of my favorite organ after my brain. So I switched. I switched, I switched, I switched medications. And actually, now the company is doing well I don’t really need the medication anymore. But it was it was interesting to personally to see that impact. When I travel internationally, I’ll take you know Ambien for sleep. And that was that would wipe out my nocturnal erections. I don’t take anymore, you know? Because why would I want to feel the vast with the vascular health of my penis? We have doctors who are customers who use the utilizing our device to titrate their blood pressure medications and antidepressants, so they can they can get the benefit of those medications and still perform.

Kevin Anthony 29:18
Yeah, that is fascinating. So there’s a there’s a lot of potential uses for this particular device. And, you know, it’s really interesting. You know, so you’re saying that you know, the number and the strength of the nocturnal erections are really a fantastic indicator. And it’s something that obviously before this device was created, or it wasn’t possible to actually track and measure. And I do see this particular technology as potentially really changing the future of medicine and we’ll see how many doctors embrace it. You know, but it does have a lot of potential.

Dr. Elliot Justin 29:59
I think it’ll take two years. And it might not be my company that makes this significant amount of money. But what we’re doing is going to push urology and sexology to become objective. And it’s enormously disruptive. Because we’re their hopes, there are dopes, um, you and I both know that men with the day would walk on their knees on broken glass in order to get a solution. There are so many claims that are being made about special about new niche nutraceuticals in this area, and most of them are benign. They’re not people taking themselves put themselves at risk by taking l arginine DHEA Konietzko, we find quanta, I can name a bunch more because we have people sending us their products to test. And almost nothing works.

Kevin Anthony 30:52
I have not seen and so you know, my wife and I even put together a list of herbs and supplements that could potentially help but I have not actually seen any of those things solve a problem. And that’s what seems to be what you’re saying. Yeah. So in other words, I’ve never seen a man in the years that I’ve been doing this work, simply take those supplements, whether they’re individual supplements, or there’s a whole bunch of them that are you know, pre-made. And I’ve never seen a man come back and say, once I started taking that my problem was solved. I’ve not seen that happen. Not saying they don’t have some ancillary benefits, but I have not seen it solve anybody’s problem.

Dr. Elliot Justin 31:33
Most people don’t suffer well. Supplements are helpful if you’re undernourished. And there are people who are undernourished because of eating crappy diets, but as the impact of those things. Firstly, a decent diet, taking the supplements is probably not of much better, but pop them back up a second. So the placebo effect is really powerful. And I recognize as well, even in my own life, that I just love to travel again, if I try to travel internationally, without Ambien, I’m nervous. If I just have it with me, I’m okay if I a lot of got meant it that way with PD five medications. I don’t know if I’m not I don’t know when to take the Viagra things, but to have it with them, you know, gives them the address that confidence problem, but arena is better. So we did it, we’ve done a study internally and this there’s going to be a study that’s being done. Well just about to kick off next week. There’ll be independent. So we looked at De tumescence time, which no one has studied DTMS time as the time from climax to the penis goes down. So the more plot is held in the penis, the longer the erection lasts.

So we you know, without it’s the average time, the age range is 27 to 70. Without anything, the average erection was gone, gone in 45 seconds. With two Daleville, it was two minutes with a ring ring. It was like four minutes. And for almost five minutes. And with both together, there were almost six minutes. So take away these amounts without eta. So the takeaway message really is men. If you want to have a better, longer-lasting erection, put a ring on it, that should be a first line not a medication to fault the field and experience. Take Take put a ring on it. Take a medication. Interesting and that’s it. That’s the there’s gonna be a big study that’s gonna be published about that. And this is back to what you talked about earlier about doctors. It shouldn’t be me. This should have been done years ago. My wife you play feels right to my wife. I look at each other pretty much like every day almost like no other doctors taking up was thinking about this at this convention, urologist sexologist and they’re all pushing testosterone supplements, in plants, you know, for men. And this is their field, they shouldn’t they this these issues? What’s gonna keep your highest and longest what’s going to produce the most intense orgasm by putting pressure over the rethrow? These are things that should these are these are 20th-century problems. And now, now we’re in the 21st century.

Kevin Anthony 34:17
Well, you know how that goes. So you know, as high-tech as your device is it’s still significantly low-cost compared to the other solutions, right? And so yes, that’s right, when there’s money motivation there.

Dr. Elliot Justin 34:34
Because you with surgery, you can make your penis an inch longer and half an inch crease for two hours, but that crease grows by half an inch and expose you to all sorts of risk factors. But if you really if a man is really motivated to date a penis, just get a good pump. Pumping can make your penis bigger can take longer, it can make it wider. I personally don’t have the discipline I might have had to do But but if you’re gonna think about getting why cut on your penis when you could just pump for 10 weeks?

Kevin Anthony 35:08
I don’t I mean, honestly, I have no answer for that I have no idea why a man would actually take the risk, the risk of basically never using your penis again, just to make it a little longer now, maybe if you were really, really small, but anybody that’s been listening to this show for any length of time knows that it is not all about size I have spoken to, I can’t even count how many women at this point. If you are a man, and you are of at least average size, and you know how to use it, you can satisfy any woman, there’s no need to go for that extra half an inch and risk, potentially never being able to use your penis properly again, just not worth it.

Dr. Elliot Justin 35:50
Well, that’s that’s another thing that’s happened with our devices we’ve had three instance episodes reported to us, where people are going to be operated on, but their doctor had them utilize our device. And so what they have nocturnal erections, so their issue is psychogenic issue was a psychological one, rather than a physical one. And these men were spared pleasure-killing surgery.

Kevin Anthony 36:13
That makes it worth it right there. By itself. If there were no other benefits, that would be enough, but there are others so Okay, we are getting a little long in the show. I need to take a breath. Sorry, real quick. And then when we come back, I want to talk about some of the other technologies that are potentially going to impact sexual wellness in the future. Okay, hey, guys, do you know what makes a man great, you know, the kind of masculine man that women are irresistibly attracted to and want Is it money job title, physical body being great in bed, a big penis are great pickup lines. What if you don’t have those are only some of them. What if you’ve had a string of failed relationships are embarrassed by your bedroom skills, doubt whether you can rise to the occasion worry about lasting long enough, or are always stuck in the friend zone, I can help you if you’re ready to make big changes and finally become the man you have always wanted to be, then this is the program for you. To find out more, please go to Kevinandceline.com/go/warrior. The link is in the description. That is my men’s sexual Mastery program. And in that, not only do I help you with all of the things that we’ve been talking about, but this is where I also have an opportunity to incorporate technologies like we’re talking about today to help you achieve your goals. So go check that out. Kevinandceline.com/go/warrior.

Okay. Oh, one other thing I want to talk about too because we have focused a lot on this episode so far on male sexual problems, but I did want to make sure that we touched on FSD so could you maybe just talk for a moment about FSD how prevalent it is, what types of things people or women suffer from and maybe what some of the solutions out there are? Yeah.

Dr. Elliot Justin 38:06
Women’s FSD equivalent of Edie is, is a it’s it’s about 5% greater than men’s problems. So if it’s 50% of men by age 50 who have it it’s about 55% plus of women by age 50, who expressed difficulty in getting aroused the difficulty in climax and, and the numbers in men it’s about 30% at age 30. And women it’s a little bit higher. I think it’s higher because of the reasons that we discussed earlier which the hormones and SSRI antidepressants are commonly taken by younger women they and they’re they can be libido killers or inhibitors. The answers for women are much the same. Well, I really want to talk not so much about diet in this case, but I want to talk about data. So there is a product for women called the lioness vibrator and the lioness is the first vibrator. The only vibrator that I’m aware of that delivers sexual health information to women as opposed to just novelty. So utilize light it’s rather large Are you familiar with it?

It’s probably the lightest fiber is a knockin set of one but it’s large, it’s held in the hand and one intimate piece that goes inside the five I require the clitoris the piece that goes inside the vagina, can measure pupil could see just muscle contractions. And utilizing that information women can start to measure the impact of medications on their sexual health. The difficulty with the device is that it can’t be used the penetrative sex um it could be straight male sex but can’t be used for vaginal penetrative sex. And this library is is heavy. So heavy in the sense that this actually disgusts another family issue is that it’s time for the sex industry. SAS industry does a really good job of addressing niches, like fetish niches, or the or tank niches. But it’s missing out on this much larger market of health issues. So, if 35 4% of adult female population, United States has diabetes, when 50% has significant arthritis in their wrist, over the age 50 It’s time to start building making vibrators that are ergonomically easy for these women. If a woman has to hold a vibrant this position, like the lioness that gets uncomfortable right here, and they, they can’t, they either fail to climax, or they can’t the climax too quickly for full, full, full satisfaction. And my wife has demonstrated me play around at least some larger ones, with a lioness, just slight sigh, so I could see the difficulty. And after five or 10 minutes, I want to change position, I want to be in front holding like this, well, a woman doesn’t have the opportunity to have a third arm that’s long enough to come around and face them.

I mean, any man can see this just by lines, line this woman side by side and try to hold the wand or you know, or lioness. When it comes to diabetes come I wouldn’t I wasn’t aware of this problem until I went to started going to sex toy shows. The retails are telling me that women with diabetes are coming and saying that the vibrators aren’t working for them. Unless there are really, really high power. And the really, really high power wants a little lighter, more uncomfortable wants to hold? And the answer is obvious. The answer is that we need to fix the research to figure out the right. Amplitude frequency of vibration that will work for a woman who’s diabetic has neurovascular damage. No, not that this is what kind of like clinical research earlier. The industry should do this. This is this is for every transgender person for whom the industry is addressing their problems. There are for everyone, there’s there are 100 diabetics, more than 100 put up by 320 people, women with diabetes every transgender. Someone needs to study to figure out the right vibrator for that will work for these women.

Kevin Anthony 42:22
I was gonna say I think you have another product coming up and you’re like, that’s the thing, right? If nobody’s making it, then then you should, right? And I love I love that approach too. Right? Because as men, we are problem solvers. That’s what we do. Right? So when a woman comes to us and says my vibrator doesn’t work because it hurts my wrist. So the first thing we do is okay, how can we redesign that? So that’s great.

Dr. Elliot Justin 42:49
Let me just talk about something else. Because we’ve invented but I’ve entered the male device I thought it had to do the same thing for women. We have to come up with a way of measuring the health of the clitoris, just we cannot measure the health of the penis. So the lightest vibrator is inside fibers inside the vagina. It’s measured by measuring pupil procedures, muscle contractions, and women. There are other devices Kegel monitors for women that go inside the vagina. And they can. Women can monitor the strength that people can see his muscle, but that’s a skeletal muscle. Skeletal muscle is a muscle that we can control. In our health and clitoral health, our smooth muscle functions, it’s about blood flow. It’s about the smooth muscle around vessels that will either allow more blood to pass because they have easily atherosclerosis or diabetes, or hypertension, those vessels become stiffer and weaker and weaker.

So the way to which to exercise those muscles is to use them is to have sex, just cancer. You know, if a person starves themselves in so many tries to eat full food for a regular diet, they can kill themselves if it persists, because the gastrointestinal smooth muscles atrophy, if people go years without sex and suddenly want to have sex again, it’s not easy. It’s hard. Because it’s this smooth, smooth muscle atrophies are all the pains and the clitoris atrophy as well too, because the body is no longer because not being used his muscles not being used. The body doesn’t say gee, I Hey, LH you know when a sexy V is not where you want to set, but we’re gonna maintain we’ll keep on working. That means it doesn’t work that way.

Kevin Anthony 44:31
Use it or lose it as they say, right?

Dr. Elliot Justin 44:33
Yeah,so we so we’ve got the device for women. It’s been tested on 38 women. And there’s a paper that was just presented about that device last week in San Diego. There’ll be another paper presented at the it’s SI for Sexual Medicine show in Dubai next month about that device. And I just need about $1.5 million to commercialize it. So if any of your listeners out there are interested in investing in female sexuality, contact me.

Kevin Anthony 44:59
All right. There you go. Well, I’m glad to hear that you’ve got something in the works there. Yeah. All right. So let’s then talk about in the last few minutes we have left on the show, let’s talk about some of the other technologies in the area of sexuality that we might be seeing become more prevalent and might start to have a real impact on human sexuality.

Dr. Elliot Justin 45:24
Well, there are some good devices out there for premature ejaculation that are not done vile pills that have side effects with sprays that can numb up the partner as well as you. So there’s a company called into iron two, they have a neurostimulator blocker, if you will, that goes behind the testicles. It’s on a patch. And it will you get a little tingle with it, like a black with Eastham. And it’ll, it’ll, it’ll pulses of arousal, basically. So that practical isn’t yet is commercialized. Now United Kingdom it should be in the United States next year. And I have played with a prototype of it personally, myself and I’m not interested in isolation, but it it does. It worked. It worked for me, and, and I’m confident that that product is going to be a great aid to men who have premature ejaculation. There’s another company called My Hicksville, NY HX, El, and they have a stroker, with a training program for premature ejaculation. And for talking to a couple of men have used it, it’s effective, it’s effective, and any data indicates that it’s effective, as well.

National lines, I can’t really think I can’t really think of other things that are really tech focus, because most of the other things are really novelties, you know, they’re, you want to vibrate your partner’s anus 1000 miles away, you know, that’s do that. If you want to, if you want to have so if you want to send someone’s stream music to someone and have a virtual reality screen, remotely, that can be done to kind of, I’m not gonna say it’s necessarily scary stuff. It really can be in terms of how we relate to each other socially. They’re there are there are chat partners, that will learn everything about you. They will learn not just about your sexual proclivities and feed porn to you. And even if there’s one that will, they will start to make porn. Once they learn to your case in porn, they will stick and send that to, but they’re also gonna learn your politics, they’re learning tasting music, they’re gonna shop for you. You know, these, you know, e-sex partners are, that’s bizarre, but it is bizarre. And it is going to change how my grandchildren and your children interact. Because a lot of people I think are going to find the people who grew up in virtual environments aren’t going to want to leave version of lineman for Korea and fire for a real environment that’s more challenging might satisfy. But that’s challenging.

Kevin Anthony 48:12
Well, let’s hope that it never gets to that. Because if we learned anything, of course, we knew this already. But if we needed any proof of the importance of human connection, COVID really showed that to us, right? You put the entire world on lockdown and see what happens to people’s mental health state. Right. So this idea that we don’t need actual human physical connection is ludicrous, in my opinion. And I hope that these technologies don’t take us in the direction of more separation and less connection with each other that I hope that they, we don’t go in that direction. So this is kind of a warning to those listening, you know, if you want to utilize those technologies, maybe to supplement or you know, as a novelty here and there. But don’t let it replace your actual physical human connection.

Dr. Elliot Justin 49:02
It’s even what’s even scarier is that the government can develop social credit scores about this, they can monitor it even now, I’m confident that if the government wants to they could find out what I like on PornHub. If the governor could find it the government could find every sex tech that I’ve exchanged with my wife, all these things are hackable.

Kevin Anthony 49:26
Well, as you know, right? They have a tap on the main internet lines in this country. And every single packet of data that moves across those internet lines is stored in a mega data center out in the middle of Utah somewhere. Yeah, so it’s alarming. So if they want to find you, they can and they know everything that you’ve streamed over that internet connection. Yeah, that is a little scary for sure. And, you know, nobody should have access to that kind of data. But again, that’s a whole other topic. We’ll cover that one on the geopolitical show later on today. All right, well, thank you for coming on and discussing the technology. And I like that we really spent the majority of the time focusing on how we can utilize technology to make our lives better. Because that’s really where I wanted to focus. And, you know, we mentioned a few of the other novelty texts and things like that. But yeah, I think really focusing on how can we help people have a better quality of life is really the best place to be. So one, don’t you go ahead and tell people where they can find out more about your product? And then I’ve got one more question for you after that.

Dr. Elliot Justin 50:45
Sure, you can find us at my firm tech, mi F, IR, M tch my FEM tech.com. Online, to learn about our products. If you’re interested in science go to the Science page. If you wonder how the technology works, go, go to the how-to page you can contact me personally at ELL IoT, Elliot at my friend calm, and happy to answer your questions. And you know, where I brought people to come to us directly, of course, we are an Amazon, we are all the way so contacting us, but I really would appreciate coming directly to myfirmtech.com.

Kevin Anthony 51:18
Yeah, you know, so as a startup company, obviously, bringing in income is critically important to the business function, you know, the business continuity of a small business, and anybody that’s listening to this, you know that you know, profit margins when selling on Amazon are extremely low. So if you can go directly to directly to their website and support them, that’s always a great way to do it. So I got one last question for you. This one usually catches my guests off guard, and they bless. But I don’t think it’s going to do that for you. So it’s a question that I asked all the guests I have on the show, and it is what is your best sexual talent?

Dr. Elliot Justin 52:05
Really, my best sexual talent is the technology that I’ve invented because it’s going to lead to better sex and better sexual health for everyone. But the second one, it would probably be my vivid imagination.

Kevin Anthony 52:18
All right, there you go. It’s good to have a vivid imagination.

Dr. Elliot Justin 52:22
Long ago, I was very fortunate. Cupid shot me, and I’ve been, we’ve been married for 35 years, and we have sex five, six times a week, it’s really been great. I owe so much to my partner. And

Kevin Anthony 52:36
that is wonderful and amazing. And what a great example, to set for everybody else. Because I can’t tell you how many times I hear in the work that I do. Well, you know, once you’ve been married for a while the sex after once you reach a certain age, the sex that and I am constantly trying to tell people it doesn’t have to be that way. But of course, you know, people that can mean that, although I’m getting older now. So they do this a bit less than they used to. At 49 years old. Now at least I can say, all right. I’m in that age group where you’re telling me things are supposed to slow down. But I’m constantly trying to tell people it doesn’t have to be that way. So thanks for being an example of that for people.

Dr. Elliot Justin 53:20
It’s been a pleasure. Thank you so much for the opportunity on your show.

Kevin Anthony 53:23
You’re welcome. All right, everybody. That’s all the time I have for this episode. And I will see you next week.

I hope you like this episode of the Love Lab podcast. If you enjoyed this show, subscribe. Leave us a review and share it with your friends. And for more free exclusive content. Join me in the passion hole at Kevin and Céline dot com forward slash full. That’s Kevin and Céline dot com forward slash fault. Thanks for listening. And remember, as Céline used to say you’re amazing!

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